Green web hosting sounds good on paper. After all, we all want to do our part to save the environment for our children and grandchildren, and since hosting can be an environmentally damaging item, green web hosting simply makes sense. But what are the real benefits of green web hosting? How much of an impact does it really make? Some people say that a web server can produce more tons of CO2 (Carbon dioxide) in a year than a car, but that depends on the watts of power used and to a certain extent also how many websites and/or clients are on the server, because part of green web hosting is maximizing the power and resource usage you may have a server that uses more watts of power but is spreading the energy consumption over many accounts.
The environmental impact of choosing eco friendly web hosting is the most obvious benefit. When you choose green hosting, you are doing your part to protect the environment. When you realize that the net effect of running the servers for all of the servers in the United States is equal to that of five nuclear power plants, the reality of the damage the Internet is doing to the environment becomes much more tangible.
Remember, in order for a website to be online, your server has to be on. This means that somewhere there is a computer that is running at all times. Your website, therefore, is a constant drain on environmental resources. Green hosting ensures that some or all of that energy consumption comes from a renewable source.
Green web hosting also brings a slightly less tangible benefit. By adding green credentials to your company's name, you improve your public image. Today, people want to work with companies who care enough to make simple changes to reduce their environmental impact, and when you can state that you use green technology for running your website, your reputation improves in the eyes of many customers and potential clients.
Because "going green" is so popular right now, choosing green web hosting actually becomes a marketing resource. You can publicize the fact that your company invests in a green web hosting company. A company that is able to explain exactly how they are protecting the environment, such as through using a host that powers its servers using solar energy, will gain the trust of potential clients and often notice an increase in business revenue.
Not only that, but you may be able to offer "green" services that customers are willing to pay a little more for if you invest in eco friendly web hosting alongside other environmentally friendly business options. This can improve your profit margin if you choose to capitalize on it. Studies have shown that today's consumers are willing to pay a little more for green products and services.
Green web hosting is not only an environmentally friendly option, but it is also an affordable one. When companies make their own energy through solar panels or wind powered sources, they are not buying it from the utility company. While there is an upfront cost associated with setting up the green energy source, once it is in place the hosting company starts saving money, and therefore green hosting does not have to cost much more than traditional hosting. So, for the same or similar cost, your business can gain customer trust by using eco friendly web hosting while keeping your business online and available at all times.
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